Take your embroidery business to the next level

Being a business owner is hard work. And embroidery is an especially intricate business. Maybe you’ve been in the industry for a while and have reached plateau, or you’re just getting started and want to boost to the top as soon as possible, taking your embroidery business to the next level doesn’t have to be a daunting task. With these tips in hand, you’ll be well armed and well on your way to launching your embroidery business to the very top!

Hopefully you are using an embroidery machine from Avancé. That will just make everything a lot easier.

The three major concerns when upgrading your business are workspace, machinery, and customers. If you’re currently operating your own small embroidery business you’re likely still working out of your home or garage. Move out! It’s important as you gain more customers and have larger work orders to fill that you have enough space to work. Moving into a larger warehouse or building that can support multiple machines will help launch your business as a competitor in the professional world. Once you’ve got your space, make sure you have the right equipment to fill it. If your budget allows for it, move up from an avance emb a single-head machine to a multi-head machine. It will pay out! Make sure that your embroidery machine comes with a warranty and free training as both will be necessary. Also, make sure that your machine comes with the capabilities and software demanded of your orders. Try looking into popular brands like Toyota, Brother, and Melco Amaya.

Finally, it’s all about the customers. If you’re looking to upgrade your business, obviously you need to focus on increasing and/or upgrading your customer base. Branch out from private to the commercial market. Start by conducting research on markets with the highest demand and trending items in commercial and private embroidery. Offer these selective new products and make them the spotlight of your business. Don’t stay on trends too long—be sure to vary your stock. Once you have a large enough budget, a good thing to try is to give out free samples to potential customers—particularly ones who will have large orders—to attract a larger customer base. Customers will appreciate the chance to give you an honest appraisal of your work and everybody loves free stuff. This is an example of a kind of advertising. Advertising is the next prong in your new, upgraded business plan.

Advertising can be done in a multitude of ways, and not all of them require lots of money. You don’t need to be one of the “big boys” with thousands of dollars of spare cash to spend on advertising and sales experts. There are many free tools, the first and best of which is the Internet. You should make your presence known on the web by having a professional website in your name. The website should feature good photos of your work, your contact info, your prices, etc. Then, you should expand your presence across the social media platforms. Make a Facebook page and link the Facebook page to your website, and vice-versa. Invite your friends and family to like the page, and they will invite more people, and so on. You can also create a Twitter account for more frequent updates. On Twitter, you can follow other embroidery businesses, potential clients, and so on. You can also link your Twitter page to your Facebook page so that all your tweets get posted to Facebook automatically.

With these tips in hand, you are well-equipped to take your embroidery business to the next level all with www.avance-emb.com. Get out there and get stitching!

Posted under Embroidery Business